Low-Cost Marketing Strategies for UK Care Homes
Practical, affordable solutions to increase occupancy even when budgets are tight.
Practical, affordable solutions to increase occupancy even when budgets are tight.
When care homes face occupancy challenges, they often find themselves in a difficult position: empty beds mean less income, which means less money available for marketing - precisely when marketing is needed most.
This guide provides practical, low-cost and no-cost marketing strategies specifically designed for UK care homes facing this exact challenge. Each strategy has been rated for:
Care homes in the UK face unique marketing challenges:
This guide helps you navigate these challenges with practical, affordable marketing approaches that deliver results.
Understand Your MarketOnline strategies including local SEO, Google Business Profile, social media, and targeted advertising.
Explore Digital StrategiesOffline approaches including local print media, community noticeboards, and direct mail campaigns.
Explore Traditional StrategiesBuilding relationships through local events, partnerships with community organizations, and volunteering.
Explore Community StrategiesLeveraging healthcare professionals, existing residents and families, and local businesses for referrals.
Explore Referral StrategiesCreating compelling content that showcases your care home's unique approach and resident experiences.
Explore Content StrategiesGaining publicity through press releases, media relationships, and newsworthy care home activities.
Explore Earned Media StrategiesDifferent marketing strategies require different levels of investment in terms of time, money, and effort. The chart below compares the key strategies across these dimensions to help you choose the right approach for your situation.
For care homes with extremely limited budgets, focus on strategies in the top-left quadrant that offer high impact with low financial investment.
Successful marketing requires a structured approach. Our recommended 90-day implementation timeline helps you prioritize activities for maximum impact.
The timeline is divided into three phases:
Download our customizable implementation plan template to adapt this timeline to your specific situation.
A structured template to plan your care home's marketing activities over a 90-day period.
A comprehensive budget planning tool specifically designed for care homes with limited marketing resources.
A customizable template for creating professional press releases to gain media coverage for your care home.
Start implementing these low-cost marketing strategies today and see results within 90 days.