Download practical templates and resources to implement your care home marketing strategies immediately.
These templates will help you plan and organize your marketing efforts effectively.
A structured template to plan your marketing activities for the next 90 days, with weekly action items.
A comprehensive budget template to allocate and track your marketing spend across different channels.
Plan your social media, blog, and email content with this easy-to-use calendar template.
| Date | Platform | Content Type | Topic |
|---|---|---|---|
| Apr 1 | Image Post | Spring Activities for Residents | |
| Apr 3 | Blog | Article | Benefits of Social Activities for Elderly |
| Apr 5 | Newsletter | Monthly Update & Upcoming Events | |
| Apr 8 | Photo | Staff Spotlight: Meet Our Carers | |
| Apr 10 | Video | Virtual Tour of New Garden Area |
A practical content planning calendar to organize your care home's social media posts, blog articles, newsletters, and other content. This template helps you maintain consistent communication with your audience.
This interactive calculator helps you measure the return on investment for your marketing activities. Enter your marketing costs and expected outcomes to calculate potential returns based on your care home's specific metrics.
PRESS RELEASE
FOR IMMEDIATE RELEASE
[HEADLINE: CARE HOME NAME ANNOUNCES...]
[LOCATION, DATE] - [Opening paragraph summarizing the news...]
[Second paragraph with more details...]
"Quote from care home manager or relevant person]," said [Name, Title].
[Additional paragraph with background information...]
About [Care Home Name]:
[Brief description of your care home...]
Contact:
[Contact Name]
[Phone Number]
[Email Address]
###
A professional press release template designed specifically for care homes. This template helps you create newsworthy announcements that capture media attention and generate positive coverage for your care home.
Subject: [Compelling headline for your story idea]
Dear [Journalist Name],
I hope this email finds you well. I'm reaching out because I thought your [publication/program]'s readers/viewers might be interested in a story about [brief description of your story angle].
[One paragraph explaining why this is newsworthy and relevant to their audience]
[One paragraph with key details or statistics]
We can offer:
- [Interview with relevant person]
- [Photo/video opportunities]
- [Other resources]
Would this be of interest for a potential story? I'm happy to provide any additional information you might need.
Best regards,
[Your Name]
[Your Position]
[Care Home Name]
[Contact Information]
A collection of effective media pitch templates to help you secure coverage in local and industry media. These templates are designed to capture journalists' attention and present your care home's stories in a compelling way.